Cinema Advertising is one of the most fascinating new age marketing option. Cinema advertising rates are one of the lowest among non mass media. While Cinema Advertising has been in place for almost 30 years in history of cinema advertising in India, it is the recent last few years when Cinema Advertising in India has become popular among the advertisers. Theatre advertising is popular not only among large advertisers but small budget advertisers as well. The popular cinema chains in multiplex cinema advertising are PVR Cinema, Inox, Cinepolis, Carnival Cinemas, Sathyam Cinemas, DT Cinemas and Wave Cinemas.